Coffee Festival Berlin 2025

Coffee often travels far beyond the café - whether it’s a bustling pop-up, a food market, or doorstep delivery, accepting payments should be effortless. In this talk, we’ll look at simple ways to accept payments on the go so you can serve customers wherever they find you. Discover how mobile payment solutions, from card terminals to Tap to Pay, make it easy to get paid anytime, anywhere. In just 15 minutes, we’ll show you how to turn every event into an opportunity for growth. Demo and Q&A included. Speaker : Niko Eckert Niko Eckert is the Sales Team Lead DACH at SumUp in Berlin, where he oversees the growth and performance of the company’s point‑of‑sale hardware solutions. He is responsible for driving sales strategy, supporting business development with merchants, and ensuring SumUp’s devices meet market‑needs across various industries, including retail and hospitality sectors.

The global coffee sector is at a turning point: climate change threatens production and farmer livelihoods, demanding urgent innovation. This talk explores how Excelsa coffee from Uganda—climate-resilient, high-yielding, and uniquely flavored—can help secure the future of specialty coffee. The event begins with an impulse presentation on the impact of climate change on coffee by Prof. Dr. Christoph Gornott, leader of the Adaptation in Agricultural Systems group at the Potsdam Institute for Climate Impact Research (PIK). Speakers: - Charlotte Schmidt, Co-Founder of HyCoffee, joined in 2022 inspired by the vision of strengthening farmers’ climate resilience through trade-based development. HyCoffee imports climate-resilient beans, working closely with farmers, processors, and roasters. She leads strategy and partnerships, building on her background in international development, NGOs, UN agencies, and impact investment. Charlotte studied Psychology and Development Studies. - Sophie von Loeben, Co-Founder of HyCoffee and researcher at PIK, studies climate impacts on coffee value chains. Previously, she advised governments on agricultural adaptation with the United Nations. At HyCoffee, she bridges research and entrepreneurship, leading the science agenda and working closely with farmers. - Tony Mugoya, CEO & Managing Director of the Ugandan Coffee Farmers Alliance (UCFA), heads a farmer-owned body that supports cooperatives across Uganda. Under his leadership, UCFA has advanced production practices, processing factories, coffee labs for quality profiling, farmer training, post-harvest handling, and market access, empowering farmers to capture more value. - Prof. Dr. Christoph Gornott, agricultural scientist at PIK and Chair of Agroecosystem Analysis and Modelling at the University of Kassel, conducts interdisciplinary research on food security and resilience in tropical agricultural systems, investigating climate impacts and adaptation strategies. Together, the speakers will showcase how farmer-led innovation, science, and climate-resilient crops like Excelsa can shape a sustainable future for coffee.

In 2022, when Matchasome was founded, no one expected matcha to become a serious alternative to coffee. Today, it’s not only a daily ritual but also a major trend shaping coffee shops and cafés worldwide. But matcha is not just matcha – quality makes all the difference. This talk introduces Matchasome, Germany’s first organic ceremonial-grade matcha café and tea brand from Berlin, and explores how a personal passion transformed into a thriving community brand with over 200 B2B supporters in hospitality and gastronomy. Attendees will learn where our matcha comes from, why it represents the highest quality in tea culture, and how its growing fanbase, known for being highly selective, continues to drive the rise and shine of matcha. Speaker: Julia Winkels Julia Winkels is a Berlin-based female founder and communications expert with a passion for building connections and shaping contemporary culture. In 2022, she co-founded Matchasome together with her childhood friend Nina Bröer, turning their shared love for matcha into one of Germany’s most exciting tea ventures. What began as a mission to make premium matcha more accessible has quickly grown into a beloved brand, with cafés in Berlin and over 150 B2B partners across Europe.

For years, high premiums were the proof of sustainability in specialty coffee. But with today’s high commodity prices, that narrative no longer works. This panel of producers, traders, and roasters explore how the industry can prove their specialty coffees are sustainable. Speakers : Hannes Fendrich-Sander (Head of Coffee, Coffee Circle) Hannes has been the "Head of Coffee" at Coffee Circle since 2013, responsible for green coffee purchasing and managing the roastery. Jeanine Niyonzima (Founder of JNP Coffee, Licensed Q Grader & Q Processor Level 1, SCA Board of Directors) Jeanine Niyonzima-Aroian, owner, and manager of JNP Coffee, advances the global specialty coffee industry and farmers in her native Burundi, East Africa, by producing, promoting, and trading the specialty coffee grown there. A strong advocate for women coffee farmers in Burundi, she supports high-quality production through Dushime® premium incentives for high-scoring coffee, lessons in financial literacy, and leadership skills. Cristian Reyes (Founder of CSS Coffee Sourcing Solutions) From production, consultancy, owning a coffee shop and a roasted coffee brand at origin, to being a café manager and running an import business in Europe, Cristian has been involved in almost the entire coffee chain. With his family estate, Hacienda El Rodeo, they achieved the top place at the national coffee quality competition "Colombia Land of Diversity 2023" (LOD) organized by the FNC, and won "Best Coffee of Santander" twice (2023 & 2025). Nowadays, through CSS, Cristian is an advocate for a better and more transparent coffee trading system. Cory Andreen (Green Coffee merchant, Sucafina) Cory Andreen became obsessed with beverages nearly 20 years ago and hasn’t been able to let go of them since. Over the years he’s opened pioneering cafes, bars, and a brewery in Berlin and the United States, consulted companies of all sizes across four continents, and won two very different world championships (Cup Tasting & Pain Surprise). Currently he devotes most of his time to trading and sourcing coffee at Sucafina NV, rejuvenating an Italian olive farm, and random other beverage silliness. Moderator : James Harper is creator of Filter Stories, a coffee podcast that weaves interviews, sounds, music and narration into a movie for your ears that deepens our shared understanding of coffee. Today, the podcast is heard well over 100,000 times per year.

Khipu Coffee presents a curated selection of 25/26 fresh harvest lots —clean, fruity, and floral and showcasing producers from both well-known and lesser-known regions across Peru. MAX 10 PARTICIPANTS NO REGISTRATION NEEDED - SHOW UP AT THE CUPPING AREA AT THE GIVEN TIME

For years, high premiums were the proof of sustainability in specialty coffee. But with today’s high commodity prices, that narrative no longer works. This panel of producers, traders, and roasters explore how the industry can prove their specialty coffees are sustainable. Speakers : Jeanine Niyonzima-Aroian Jeanine is the owner, and manager of JNP Coffee, advances the global specialty coffee industry and farmers in her native Burundi, East Africa, by producing, promoting, and trading the specialty coffee grown there. With an MBA from Northwestern University’s Kellogg School and a 20-plus-year international career, she entered the coffee industry in 2012. A strong advocate for women coffee farmers in Burundi, Jeanine supports high-quality production through Dushime® premium incentives for high-scoring coffee, lessons in financial literacy, and leadership skills. Jeanine is committed to educating Burundi’s people for the economic empowerment of self-sustaining coffee communities. She was named to the Sprudge 20 in April 2023. A current SCA board member, Jeanine is a Licensed Q Grader and certified Q processor Level 1. Hannes Fendrich-Sander Hannes has been the "Head of Coffee" at Coffee Circle since 2013, responsible for green coffee purchasing and managing the roastery. Cory Andreen Cory Andreen became obsessed with beverages nearly 20 years ago and hasn’t been able to let go of them since. Over the years he’s opened pioneering cafes, bars, and a brewery in Berlin and the United States, consulted companies of all sizes across four continents, and won two very different world championships (Cup Tasting & Pain Surprise). Currently he devotes most of his time to trading and sourcing coffee at Sucafina NV, rejuvenating an Italian olive farm, and random other beverage silliness. Cristian Reyes From production, consultancy, owning a coffee shop and a roasted coffee brand at origin, to being a café manager and running an import business in Europe, Cristian has been involved in almost the entire coffee chain. With his family estate, Hacienda El Rodeo, they achieved the top place at the national coffee quality competition "Colombia Land of Diversity 2023" (LOD) organized by the FNC, and won "Best Coffee of Santander" twice (2023 & 2025). Moderator : James Harper James Harper is creator of Filter Stories, a coffee podcast that weaves interviews, sounds, music and narration into a movie for your ears that deepens our shared understanding of coffee.

Join Pierre (BELCO & FCCO Business Developer) and Jean (Belco Coffee Sourcing Manager) for an exclusive cupping session where sustainability meets strategy. Taste and enjoy a selection of responsibly sourced, high-quality FCCO coffees transported by sail, and learn how ethical sourcing and smart transport can help navigate rising coffee prices—building a resilient, future-proof supply chain. *Guided cupping with fresh sustainably sourced coffees (Mainly Colombia, Guatemala, Bolivia, Ethiopia and Brazil) MAX 10 PARTICIPANTS NO REGISTRATION NEEDED - SHOW UP AT THE CUPPING AREA AT THE GIVEN TIME

Herbpress is the cup revolution. By inserting a teabag into a standard coffee machine, you get a 20-second extraction bursting with flavor and aroma. Fast, clean, and powerful: a new way to let plants speak. In this masterclass, we’ll share our vision, demo the technology, and guide participants through a live tasting session. MAX 15 PARTICIPANTS NO REGISTRATION REQUIRED - SHOW UP AT THE WORKSHOP LOCATION AT THE GIVEN TIME

In 2022, when Matchasome was founded, no one expected matcha to become a serious alternative to coffee. Today, it’s not only a daily ritual but also a major trend shaping coffee shops and cafés worldwide. But matcha is not just matcha – quality makes all the difference. This talk introduces Matchasome, Germany’s first organic ceremonial-grade matcha café and tea brand from Berlin, and explores how a personal passion transformed into a thriving community brand with over 200 B2B supporters in hospitality and gastronomy. Attendees will learn where our matcha comes from, why it represents the highest quality in tea culture, and how its growing fanbase, known for being highly selective, continues to drive the rise and shine of matcha. About Speaker : Julia Winkels Julia Winkels is a Berlin-based female founder and communications expert with a passion for building connections and shaping contemporary culture. In 2022, she co-founded Matchasome together with her childhood friend Nina Bröer, turning their shared love for matcha into one of Germany’s most exciting tea ventures. What began as a mission to make premium matcha more accessible has quickly grown into a beloved brand, with cafés in Berlin and over 150 B2B partners across Europe.

Colombia, India and Mexico with Chicas Industry - ambassadors of good and honest green coffee with Chicas Industry. MAX 10 PARTICIPANTS NO REGISTRATION NEEDED - SHOW UP AT THE CUPPING AREA AT THE GIVEN TIME

Join us for our annual Awards Ceremony

Join us at 17:30 during the Coffee Festival for the exciting moment we’ve all been waiting for—the Coffee Week Awards Ceremony! We’ll be announcing the winners across three special categories: - Best Coffee Shop Award - Community Award - Audience Favorite Award Come celebrate with us, cheer for your favorites, and raise a cup to the champions of coffee culture! ☕✨

Level up your café’s matcha offering with new techniques and tips on how to best make matcha at your business. This hands-on session, combined with a mini masterclass, will give you foundational knowledge of matcha’s origin, cultivation, and preparation while uncovering the key factors that shape its flavor, aroma, and quality. MAX 15 PARTICIPANTS NO REGISTRATION REQUIRED - SHOW UP AT THE WORKSHOP LOCATION AT THE GIVEN TIME

Single-cultivar matcha cupping with presentation of the origins of Matcha. Taste and compare single-cultivar matchas from the Uji region in Japan and discover the true depth and variety of specialty matcha. MAX 10 PARTICIPANTS NO REGISTRATION NEEDED - SHOW UP AT THE CUPPING AREA AT THE GIVEN TIME

A great coffee shop isn’t only about what’s in the cup; it’s also about how smoothly everything runs behind the counter. In this short session, we’ll explore how tools like self-service kiosks, POS systems, and QR ordering can help you cut waiting times, keep orders flowing, and free up more time for what matters most: connecting with your customers. We’ll share practical examples, followed by a live demo and Q&A. Speaker : Niko Eckert Niko Eckert is the Sales Team Lead DACH at SumUp in Berlin, where he oversees the growth and performance of the company’s point‑of‑sale hardware solutions. He is responsible for driving sales strategy, supporting business development with merchants, and ensuring SumUp’s devices meet market‑needs across various industries, including retail and hospitality sectors.

"The Rising Cup: Navigating Coffee Prices in 2025" will bring together voices from across the coffee chain — roasters, café owners, and an importer — to discuss how the industry can navigate price volatility while staying committed to sustainability. The panel will explore the current realities of the market, share best practices, and highlight smart solutions for resilience in the years ahead. Speakers: Philipp Reichel - Communal Coffee, Isla Coffee (Berlin) Philipp has been part of the coffee world for more than 15 years. What drives him is helping people discover and enjoy specialty coffee, with all its challenges and opportunities. Along the way, he founded Isla Coffee Berlin, created his own roastery Vote Coffee, and established the co-roasting space Communal Coffee. Believing coffee is more than a drink but a social connector, he also launched the Berlin Coffee Festival and initiated Coffee Week Berlin. Maria Wittig – Kaffeekirsche (Berlin) Maria Wittig works at Kaffeekirsche Roastery in Berlin as both a barista and communicator, combining hands-on experience in specialty coffee with expertise in storytelling and social media. With a background in social entrepreneurship and impact communication, she brings a unique perspective to coffee — connecting quality, value, and fair pricing with transparency and engagement. Slava Zamikhovskyy – Black Hat Coffee (Hamburg & Berlin) Slava Zamikhovskyy is the co-founder and marketing mind behind Black Hat Coffee, a specialty brand that merges design, quality, and enjoyment into a holistic coffee experience. Since 2018, he has helped grow Black Hat into a well-known name in Germany’s specialty coffee scene, with cafés in Hamburg and Berlin and a reputation for creativity and excellence. Jean Etchats – Head of Sourcing Belco (France) Moderator: Christina Fischer Ortiz - Belco (Germany)

Coffee is a shrub. A hedge is made of shrubs. But why does the movement of the C Arabica price in New York instantly affect the price of coffee sitting in a warehouse in Europe? Where does the money come from and where does it go? Deepen your understanding of these dynamics with this interactive role-playing game exploring the concepts of hedging, futures trading, and their relevance to roasters of all sizes. ROUND 1 - 12:30 ROUND 2 - 13:00 About Speaker Cory Andreen became obsessed with beverages nearly 20 years ago and hasn’t been able to let go of them since. Over the years he’s opened pioneering cafes, bars, and a brewery in Berlin and the United States, consulted companies of all sizes across four continents, and won two very different world championships (Cup Tasting & Pain Surprise). Currently he devotes most of his time to trading and sourcing coffee at Sucafina NV, rejuvenating an Italian olive farm, and random other beverage silliness. MAX 15 PARTICIPANTS NO REGISTRATION REQUIRED - SHOW UP AT THE WORKSHOP LOCATION AT THE GIVEN TIME

We are Primavera Green Coffee, rooted in Guatemala and dedicated to providing roasters with outstanding coffees from around the world, driven by our belief that sustainable specialty coffee begins with producers and our commitment to investing in both quality and the communities that grow it. MAX 10 PARTICIPANTS NO REGISTRATION NEEDED - SHOW UP AT THE CUPPING AREA AT THE GIVEN TIME

Cupping with fresh harvests from Ethiopia and Colombia + Q&A and talk about rising prices and how we as importers can support roasters. At Ally, we connect coffee’s origin to the world. We work directly with the main producing regions, sourcing traceable coffees and distributing them to roasters, cafés, and industries in over 40 countries. With a global presence and local roots, we're are strategically located in both consuming and producing countries — moving the industry through guidance, knowledge, and of course, exceptional coffees. MAX 10 PARTICIPANTS NO REGISTRATION NEEDED - SHOW UP AT THE CUPPING AREA AT THE GIVEN TIME

Join HyCoffee and the Uganda Coffee Farmers Alliance (UCFA) for an exclusive tasting of Excelsa, a rare coffee species recently confirmed by scientific research as distinct from Arabica and Robusta. Naturally lower in caffeine and celebrated for its sweet and fruity complexity, Excelsa is also more resilient to climate stress. HyCoffee has been working closely with UCFA to bring this rediscovered species to the speciality stage, combining farmer partnerships with scientific insight. Experience one of coffee’s most exciting frontiers when it comes to adapting to climate change- a cup few have tried, but many will soon be talking about. NO REGISTRATION REQUIRED - SHOW UP AT THE WORKSHOP LOCATION AT THE GIVEN TIME

Expanding the portfolio into cold drinks, RTD, and functional beverages is driving the next wave of growth in coffee and beyond, opening new consumer occasions and revenue streams. At the same time, applying smart pricing and value engineering enables companies to safeguard margins and elevate perceived value - without alienating cost-sensitive consumers. Speaker : Gerd Mueller Pfeiffer With over 25 years of experience in the coffee industry - primarily at the world’s largest coffee company, Nestlé - Gerd brings a wealth of knowledge and expertise to the table. His career spans diverse roles, including market strategy, brand building, innovation, P&L management, and sustainability, giving him a deep under­standing of the challenges and opportunities in this dynamic industry.

Expanding the portfolio into cold drinks, RTD, and functional beverages is driving the next wave of growth in coffee and beyond, opening new consumer occasions and revenue streams. At the same time, applying smart pricing and value engineering enables companies to safeguard margins and elevate perceived value - without alienating cost-sensitive consumers. About the speaker : Gerd Mueller Pfeiffer With over 25 years of experience in the coffee industry - primarily at the world’s largest coffee company, Nestlé - Gerd brings a wealth of knowledge and expertise to the table. His career spans diverse roles, including market strategy, brand building, innovation, P&L management, and sustainability, giving him a deep under­standing of the challenges and opportunities in this dynamic industry.

Join us for our annual Awards Ceremony on stage! We will be handing out three prizes based on a jury and audience vote.

After the Awards Ceremony, the celebration keeps going! From 18:00 to 21:00, join us for an evening of good vibes, cold drinks, and great music. Enjoy free beers generously sponsored by 1664 and let the rhythms of our live DJ set carry the night. It’s the perfect chance to relax, connect with fellow coffee lovers, and toast to an amazing Coffee Week.